Administering the MIT Beer Game: Lessons Learned


  • George C. Jackson
  • John C. Taylor


The popularity of Peter Senge’s book The Fifth Discipline: The Art and Practice of the Learning Organization has led to a great deal of interest in the Beer Game or Beer Distribution Game which he describes in chapter 3. The Beer Game simulates a distribution channel with four members who must satisfy consumer demand. The Beer Game has been proven to be an effective experiential exercise for teaching participants about marketing and logistics channels in particular and about systems in general. This paper provides guidelines and insights about administering the Beer Game based on the authors experience employing it to teach both undergraduate students and business executives.