The Use of Concept Mapping in Teaching Strategic Management


  • Douglas L. Micklich


Traditionally the capstone business course has been one that attempts to successfully tie together concepts or topics that are presented in other courses throughout a student’s undergraduate career. A technique called “concept mapping” is used whereby pictures or maps are constructed of those topics that show not only the relationships among the concepts or topics but also of the relationships of the elements that comprise these topics. The relationships illustrated by the maps help to reinforce how various areas of a firm are affected by elements used in constructing a strategic plan. The use of this technique has shown to increase both individual performance and the class’s level of understanding as a whole and as it relates to the cohesiveness of the class project.