Simulation Marketing Mistakes


  • Roy F. Cabaniss


Most of the simulations which are used in academia or industry have a purpose. That purpose is to teach or illustrate something to a group of people. In other words, to communicate information to a group of people in a way that they will retain and use it. Properly used, a simulation is a wonderful device for demonstrating pedagogical points. Retention is high and the lessons learned are easily applied to the “real world” Improperly used, a simulation creates confusion and can even distort what the teacher is trying to communicate. Much of the improper usage of simulations comes about from oversights in the marketing or in the design of the simulation.