Using MARSGAP (A Marketing Simulation Game Analysis Program) With Laptop: A Marketing Simulation


  • T. Rick Whiteley


MARSGAP is a spreadsheet-based software program designed as a learning/analysis aid for the user of the LAPTOP marketing simulation game. The program includes (1) a ‘what if’ income statement calculation component, (2) a ‘what if cash flow statement calculation component, (3) a breakeven analysis component, (4) a general graphics component, and (5) a market share plot component. The demonstration will be of interest to users of LAPTOP and users of any simulation game who are seeking ways to increase the involvement and the quality of the decisions and reports of simulation-game participants.