Using a Computerized Menu-Driven Data Entry and "What-If" Program as a Pedagogical Enhancement for Management Simulation


  • Ganesh Krishnamoorthy
  • Peter M. Markulis
  • Daniel R. Strang


Management simulations and games are extensively used in business curricula. However, there seem to be problems associated with their use which discourage, if not preclude, the use of this tool in many situations. Two issues that particularly seem relevant are: (a) difficulty in data entry by students and instructors; and (b) difficulty in using "what if" scenarios to test the ramifications of potential decisions. This article attempts to define the problem and suggest solutions through the use of a computerized parameter-driven data entry and "what if" program.