Utilizing Envisionary Technology in the Business Policy Course: An Experiential Pedagogy


  • Walter J. Wheatley
  • E. Nick Maddox
  • William P. Anthony


" Our research efforts have demonstrated the effectiveness of utilizing envisionary technology to enhance the creative aspects of scenario development and goal-setting in the business policy course. Based upon our findings we believe that this unique training technique can be employed in the business policy course to enhance other strategic management skills that demand creativity and imagination. To date, relatively little effort has been expended on the various applications of envisionary technologies into the area of business pedagogy. TMs paper addresses the issue of utilizing this experiential pedagogy in the business policy course. "