Business Simulation in the Policy Course a Survey of American Assembly Of Collegiate Schools of Business


  • Edgar L. Williams,


This paper attempts to provide information relative to the use of computer simulations in the Business Policy course and to assess its perceived relative merit as an approach to teaching the course. A survey population of the 692 colleges and universities that form the membership of the American Association of Collegiate Schools of Business yielded 358 responses which were dichotomized along the basis of using or not using a computer simulation in the Policy course. Forty-one percent of the sample employed a simulation. Results of data analysis suggest a leaning toward a combination of lecture, simulation and case methods as the best approach to teaching business policy. This is true even among those reporting that they use no simulation at the present time.