Description and Results of an Experiential Approach in the Teaching of Business Policy


  • Joseph C. Latona


Senior policy students are required to conduct a team field study of an ongoing firm as part of the course requirements. These field studies are conducted of firms supplied by the professor. The first five weeks focus on an intensive team analysis of five comprehensive cases. Teams are limited to four members, each representing a functional area of business. Each member focuses on that part of the cases and field study dealing with his major. Questionnaires submitted to 102 policy students over four successive semesters revealed that 90% indicated the course was the most demanding in the curriculum and 92% that it was the most rewarding of all courses taken!