The EX-STRA Export Strategy Game


  • Y. F. Bissada
  • Gundar J. King


" EX-STRA is a business simulation game especially designed for teaching international strategy development and management of multi-national operations. Five or six teams are placed in charge of competing firms. They have to design, test, implement, and modify export strategies for their companies over six to eight decision periods. The firm may operate in three different markets, and it can enter one or all of these markets at any time during the simulation. Teams make decisions concerning product development, production strategy, and marketing strategy. Software used for the game requires Apple IIe computer with two disc drives. "