Strategic Formulation Consistent With PIMs: A Micro-Computer Application


  • Barry Shane
  • Robert H. Collins


Students at Oregon State University College of Business are using a computer program to learn the strategic formulation phase of business policy. The program requires students to systematically assess both internal and external conditions in a format consistent with the growing PIMS studies. Graphic output then indicates the generic strategies compatible with the corresponding student’s analysis of the firms competitive position. By changing combinations of variables in the assessment, the user can determine what strategies would be effective given the resource limitations and external constraints of the firm’s setting.