Use of a Simulation in a Large Class Environment for a Marketing Principles Class: A Qualitative Analysis of Whether Learning Objectives Were Met


  • Rob Simon
  • James W. Gentry


The purpose of this paper is to examine the use of a simulation in a large class environment for a Marketing Principles class. Specifically the goal is to analyze if the simulation meets the learning objective of the course, based on student groups’ reflective papers. The results of this study indicate that the Simulation in this class supports the application level of thinking from Bloom’s Taxonomy and is adding to the learning outcomes and objectives for the class.