Issues in Simulation Implementation: Lessons from a Freshman Seminar


  • Granger Macy
  • Aimee Dars Ellis
  • Don Lifton


Business simulations are a widely used educational strategy. Although simulations are generally considered an effective tool in creating innovative and successful learning environments, not everyone is convinced. There are many risks in undertaking simulations which can impact on their success. There are risks for students and faculty alike. It is important to understand these hazards in order to effectively implement simulations in a classroom setting. This article reviews important implementation concerns, presents qualitative data from a new simulation implementation and develops important implications and considerations for effectively implementing simulations in the business classroom.