Building Social Communities as a Foundation for Entrepreneurship: A Game-Based Approach


  • Juan Sebastian Zapata Tamayo
  • Carlos Mario Zapata-Jaramillo


Novel entrepreneurs have the strong need to build social communities. Concerning this need, entrepreneurship has been related to enterprise development, social capital, and other topics, whose teaching has failed in appropriately incorporating social community building. Games can help in this kind of teaching, since they are used in several aspects of entrepreneurship and management. In this paper, we propose a game for understanding the dynamics linked to the construction of social communities. The game was practiced with a group of master students from the Universidad Nacional de Colombia and the results are summarized. People tend to act in games as in real world, and this game helps to understand how social communities can be built.