Long-Term Experience with A Tool for Large-Scale Dissemination of Entrepreneurial Culture
AbstractThis article presents the experience in the construction and application of a business game competition developed in the Business Incubator of COPPE/UFRJ, whose purpose is to stimulate the large-scale spread of entrepreneurial culture. Besides reaching a broad audience, the approach promoted the communication of business concepts, provided robust experiences, exposed fundamental business characteristics and encouraged the participation in the entrepreneurial scenery. The number and diversity of people involved, over sixteen years, in the design of the Incubator's business games, and the variety of techniques and results, give this tool a significant uniqueness in the entrepreneurship education field.
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