A Learning Game for Prospective B2B Managers and Sales Engineers


  • Richard Teach
  • Luis Titton


If you teach a B2B course in a business school or if you teach Industrial Engineering and expect your students to take positions in engineering sales, you should adopt the simulation VALUE. This game simulates a simplified model of the Numerical Controlled (NC) Vertical Milling Machine industry. Vertical Milling machines make up one of the largest selling categories in the B2B market place.
Each buying firm releases a