Storytelling--An Effective Tool For Moving the Needle towards Engaged Learning


  • Sandra Morgan University of Hartford
  • Khushwant K.S. Pittenger Ashland University
  • Nancy McIntyre West Virginia University


storytelling, classroom exercise, leadership development, skill


Storytelling is an effective tool in conveying complex ideas, values, priorities, desired behaviors and shared lessons in a memorable and interesting way to organizational participants and students alike. It is now considered a very desirable competency for leaders and managers in the 21st century organization especially for knowledge management. The paper proposes a short activity using visual media for session participants to practice the art and science of storytelling. The participants will glean personal take-aways for their students and/or peers though facilitated debriefing and group discussion.

Author Biographies

Sandra Morgan, University of Hartford

Emerita Professor. Management

Khushwant K.S. Pittenger, Ashland University

Professor, Business Management

Nancy McIntyre, West Virginia University

Associate Professor, Business Management