Addressing the Crisis in Higher Education: An Experiential Analysis


  • Bryon Chadwick Geddes Professor of Marketing Dixie State University
  • Hugh M. Cannon Adcraft/Simons-Michelson Professor of Marketing (emeritus) Wayne State University
  • James N. Cannon Assistant Professor of Accounting Iowa State University


marketing, service dominant logic, experiential learning, higher education


Drawing on Buckminster Fuller

Author Biography

Bryon Chadwick Geddes, Professor of Marketing Dixie State University

School of Business, Faculty


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