Utilizing Institutional Problems as an Experiential Learning Opportunity for Students


  • Thomas R. Keen


This paper describes an in-class project that combined the constructs of public relations theory with experiential learning that translated into a practical benefit to the institution. The project required an analysis of a major health issue relating to children, interpretation of that analysis by applying critical thinking skills, and an application of those learnings through the development of creative executions. The purpose of the project was to a) apply the theoretical concepts of a course in Public Relations; b) creation of logical justification for creative executions; c) improve student desk research, critical thinking analysis, communication of conceptual ideas, experience team based skills, and d) provide an opportunity for students to give back to the college community.