A Teaching Exercise for the Competitive Profile Matrix (CPM)
Keywords:
Competiive Profile Matrix, In-class Exercise, External AnalysisAbstract
The Competitive Profile Matrix (CPM) is a tool for analyzing the relative performance of rivals operating in an industry.Downloads
Published
2020-03-18
Issue
Section
Experiential
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Copyright (c) 2020 Chris Cassidy, Renee Gravois, Charles Capps
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