A Teaching Exercise for the Competitive Profile Matrix (CPM)
Keywords:
Competiive Profile Matrix, In-class Exercise, External AnalysisAbstract
The Competitive Profile Matrix (CPM) is a tool for analyzing the relative performance of rivals operating in an industry.Downloads
Published
2020-03-18
Issue
Section
Experiential
License
Copyright (c) 2020 Chris Cassidy, Renee Gravois, Charles Capps
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.