The AI Paradox: Unpacking the Potential and Perils in Business Education


  • Christopher M. Scherpereel


As business education faces significant challenges from technology advancements, we offer a exploration of the relationship between artificial intelligence (AI) and pedagogical methodologies. We highlight the transformative potential of AI, particularly in enhancing adaptive learning environments, personalizing educational experiences, and providing students with insights into contemporary business decision-making processes. However, this transformative potential is juxtaposed with a paradoxical challenge: the emergence of conversational artificial intelligence (CAI) systems, such as ChatGPT, which pose significant concerns regarding academic integrity. These advanced AI systems, with their capability to generate content autonomously, challenge the bedrock principles of originality, critical analysis, and ethics in business education. While AI promises a revolution in education, making it more accessible, dynamic, and tailored to individual needs, it simultaneously demands a reevaluation of traditional academic values and practices. We contribute to this discourse, elaborating on the dual nature of AI in business education: its unparalleled potential to revolutionize pedagogy and its inherent challenges that could undermine the very essence of academic rigor and integrity. This duality encapsulates the AI Paradox, emphasizing the need for a balanced approach in integrating AI into the educational landscape, one that harnesses its potential while vigilantly addressing its associated perils.






Innovations and Future Directions in Education