Controlling Disruptive Technology: A Business School's Strategic Approach to ChatGPT

Abstract

Colleges face a host of challenges post Covid, the most severe of which might be the disruptive innovation of ChatGPT. Generative Artificial Intelligence in general, and ChatGPT, in particular, is seen by some to not only be leading to the loss of jobs at universities but the obsolescence of higher education in general (Anft, 2023). This paper examines ChatGPT as a disruptive innovation, explores how one major research university’s business school is utilizing the tool and offers a potential framework for creating programming and policies designed to manage the application going forward.