Using Portfolio Theory in a General Management Simulation


  • William D. Biggs


This article describes a use of portfolio theory to select stocks in a general management simulation used in an international business strategy competition. The competition and the nature of a stock market competition within the general competition are briefly described. The analysis suggests that portfolio theory models can useful for selecting stocks in this competition. Some suggestions are made for using a simulated stock market from a business strategy class to further engage students in the that class and to engage students from other classes as well.