What do students think? Comparing and contrasting four strategic management simulations.


  • Lois M. Shelton
  • Stephanie Dellande


Qualitative data was collected from eight capstone undergraduate online strategic management classes (263 students) taught from Summer 2020 to Summer 2023. Students in each class played one of four strategic management simulations: Hubro Business, Strategic Management-Bikes (Marketplace Simulations), The Business Strategy Game, or Capstone 2.0 (Capsim). An analysis of student responses demonstrated the following: 1) Students primarily valued realism, competition, and teamwork in simulations; 2) More complex simulations were not considered more realistic; 3) Students did not prefer relatively simple simulations to relatively complex simulations, as long as they had adequate support.