Improving Creative Thinking Through Gameplay


  • Richard A. McConnell
  • Jennifer Petrie-Wyman
  • Ian Mercer
  • Adam Hnatkovich
  • Angus Fletcher


“The fact is that everybody occasionally has a good idea, but for business, even though one good idea might take you a long way, the rate of change now really requires that people can be creative systematically, that they can depend upon their creative processes and powers. A lot of the work I do is about helping people understand how that can happen.”

Sir Kenneth Robinson, Why Should You Care About Creativity? - with Sir Ken Robinson - Business Podcast for Startups ( (Warner, 2010)