New Version of an Old Simulation Helps Build a Perfect Capstone Course


  • James R. Marshall


In this session I will ask those who attend to work with me as we explore four ways they can modify this solid wheelhouse of a game so it will simulate what they want their students to learn in their capstone experience. For example, one of the three markets in the default version of “The Internet Version of The Business Strategy and Policy Game" simulates selling to an industrial market. How should one sell to an industrial customer? Enhance the payoff on personal selling, and meet the price of your competitors, the marketing textbooks say. How this can be done by editing the value of the constants in the algorithm, will be demonstrated.