Online Market Test Laboratory with The MINSIM* Program


  • Aspy P. Palia
  • Dean S. Roussos


The Online MINISIM after-the-fact market test laboratory enables competing participant teams in the marketing simulation COMPETE to simulate different marketing mixes. Participants with Web-access order MINISIM for a specific decision period. They receive the necessary files via e-mail after the simulation is administered. The MINISIM program automatically uses the team’s original decisions for the current period. The team can change and modify one or more of their original decisions to test their effect on such performance measures as market share and profits. The MINISIM program then runs the COMPETE simulation with the new decision inputs. The test results are displayed on the computer screen and written to a text file.