A Direct Approach to Teaching Business Ethics


  • Jerry Gosen
  • Jon Werner


This paper focuses on the teaching of business ethics experientially. It presents a relatively straightforward approach to encouraging business students to articulate their core personal values, and then apply them to a real-life situation that they encountered. In this paper, we contrast this more direct approach with an approach which is less direct, in that it seeks opinions, beliefs, actions, or intentions on the part of students in the context of a situation introduced by the instructor. We’ve implemented this approach twice, and we discuss the outcomes.