Blended Learning Strategy Improves Business Writing Skills


  • Amy Browning
  • Anita Leffe


Blended learning is an innovative strategy that combines electronic and face-to-face learning. In effort to deal with increasing classroom size, decreasing budgets, and growing demands of college graduates from industry, a four-year state university designed and implemented the blended learning concept for its Business Communication classes. Using a course management system and limited resources, the blended product, called the Online Writing Laboratory, achieved unprecedented progress in student learning by incorporating mechanisms to individualize educational material. In the pilot semester alone, student business writing scores improved, and the university learned to use its course management system beyond expectations.