ABSEL Awareness among Business School Faculty


  • William J. Wellington
  • A. J. Faria


An e-mail survey of 14,497 business faculty members across all business disciplines was undertaken to investigate business simulation game adoption and usage behavior. The survey produced 1085 responses. While many issues were addressed in this survey, the current paper examines only the awareness of ABSEL among business faculty members. The survey results indicated that the overall level of awareness of ABSEL was only 13.7% among the 1056 respondents who answered the Yes/No question “I am familiar with ABSEL”. Among current simulation game users, 28.0% were aware of ABSEL, among former simulation game users, 22.9% were aware of ABSEL but, not surprisingly, only 2.5% of non-users of simulation games were aware of ABSEL. The survey results suggest that advertising, direct mail and e-mail may be the best means of communication for ABSEL to increase awareness. A cooperative advertising effort between ABSEL and simulation game publishers might also be useful.