Use of External Interventions in a Computer Based Simulation


  • Jack C. Green
  • Robert McQuaid
  • Sheldon Snow


The Graziadio School of Business and Management, Pepperdine University, has used a business-decision simulation in its graduate programs for over twenty-five years. Teams compete with each other in a simulated business environment in an intense weekend experience. At least three faculty members actively participate in the simulation by “playing roles” to enhance the experience for the students. This paper reviews the goals and objectives of the simulation including the interventions used to simulate “real world” experiences. The paper concludes with a discussion of future plans for using the simulation to further integrate the MBA coursework throughout the graduate student’s curriculum.