Strategy Learning In a Total Enterprise Simulation


  • Alan L. Patz


Biased total enterprise (TE) simulations are helpful in determining what is learned and not learned and who does and does not learn it. This is shown using one TE simulation over a large number of industries and participants. In general, the learning of and attention to strategy ratings led to superior and large performance differences between winning, first place teams, and losing, last place ones. Other variables, such as prices, do not matter. The ones that do are broad or focused product line, quality, service, brand image, low cost, market share leadership, superior value, and global or focused coverage.