Strategic Management and the Case Method: Survey and Evaluation in Hong Kong


  • Jimmy Chang
  • Mary Lee
  • Kwan-Lin Ng
  • David Jennings


This study reports the findings of a survey of Hong Kong lecturers who teach strategic management to undergraduate and postgraduate students. The survey focused on Hong Kong lecturers’ objectives, their intentions in using cases in the teaching of strategic management and the effectiveness of the case method in accomplishing those objectives. The problems as well as difficulties associated with the case method are also identified. In addition, the strengths and the weaknesses of other methods such as lecture, guest speakers, videos, and business games, etc in the teaching of strategic management were identified. They suggest the propensity of lecturers to use a mix of methods.