Strategic Sensemaking in Organizations: Model Formulation and Operationalization


  • Peter M. Markulis
  • Daniel R. Strang


This paper is a venture into the area of strategic sensemaking. Sensemaking has become a popular area of investigation for researchers. Sensemaking can be distinguished from a purely cognitive process in that it includes an action component. Interpretation and actions are seen as integral components of sensemaking. Based on the literature, the authors develop a rudimentary model for purposes of categorizing and understanding sensemaking in a computerized simulation. The paper presents the authors model as well as their attempt to operationalize it.