Blue Horizon Cruises: An International Simulation Exercise to Illustrate Conflicting Economic and Cultural Models


  • Carolyn B. Mueller
  • Cheryl A. Van Deusen
  • W. Gerald Glover
  • Papalii Failautusi Avegalio
  • Harris Friedman


The spread of capitalism around the world has been met with different values and expectations. Not everyone practices capitalism in the same manner or with the same results. One of the uses of this interactive role-play case is to allow participants to utilize various economic and cultural models that typically result in conflict. A brief review of a partial list of economic models along with country examples is provided. Next, cultural orientations are explained, followed by the facilitators’ and participants’ guidelines.