A Daily Exercise In Theory Application: Is This Why I Had To Take Marketing, Management, Finance …?


  • Jan Zahrly


This paper details a daily class exercise where students learn to apply previously learned business theory, methods, and models to current business events. The exercise uses class participation, critical thinking and theory application in a practical manner. Students learn about current business activity in a “non-academic” situation. The instructor can easily grade class participation after students learn the exercise. While students usually grumble about the exercise at first, by the end of the semester, most of them believe that it is a valuable and fun learning tool.