Internet International: A Simulation Exercise for Understanding Technological Innovation and Customer Service in a Rapidly Growing Internet Server Company,


  • Carolyn B. Mueller
  • Cheryl A. Van Deusen
  • W. Gerald Glover


In the current global economy, managers must deal with employees and customers from a variety of geographical locations. The purpose of this paper and the presentation is to introduce a simulation called Internet International©. This case simulation is designed to ease the transition of both students and managers by helping build the skills, sensitivity, and cultural awareness they need to establish and maintain effectiveness when doing business across national borders (Trompenaars, 1994).