Vision Quest: An Alternative Approach to Industry Analysis for MBA Courses in Strategic


  • Monique Forte
  • E. Nick Maddox
  • Robert W. Boozer


"This session explores the conceptual development and successful implementation of an alternative approach to industry analysis in the graduate-level strategic management course. This instructional methodology transfers current thinking in strategic management into project requirements that create a superior “deliverable” appropriate for a capstone course. Specific guidelines for the project are provided to assist participants in successfully incorporating the project into their own course designs. Finally, this session reports the benefits that accrue to students who successfully complete the project and encourages experiential educators to incorporate the project into their own course plans. "