An Examination of a Reanalysis of the Impact of a Market Leader on Simulation Competitors' Strategies


  • John R. Dickinson


For empirical research it is obviously important that the conceptual analysis plan be valid and for that plan to be executed faithfully. Where the raison d'etre for the study is a reanalysis of previously published theories, hypotheses, and data, that the plan for reanalysis be valid and be executed faithfully become sine qua non. Too, it is incumbent on the reanalysts to explain the contribution to knowledge of their study beyond that of the original work. This paper specifically takes issue with a 1997 ABSEL reanalysis on these counts and more generally describes the often inappropriate application of the popular MANOVA-univariate-F-test analysis paradigm.