Using Computer Assisted Simulation to Teach International Business Strategy: A Case of the Multinational Management Game (MMG)


  • Asterios G. Kefalas


In this paper we report on the use of a simulation, the Multinational Management Game (MMG), in undergraduate International Business Strategy class. The objective of the exercise is to assist students in learning “how to take a company global.” Teams compete in the same markets, North America, Pacific Rim and Europe, selling the same products. The facilitator presents summary graphs of the results. An extensive feedback session discussed the results of their decisions. The exercise ends with a Stakeholder Meeting where teams present their Vision, Mission, Objectives and Strategies along with their actual financial and internationalization accomplishments.