Improving Undergraduate Student Involvement in Management Science and Business Writing Courses Using the Seven Principles in Action

Abstract

The ‘Seven Principles in Action’ have been implemented with great success in two undergraduate business courses. As a consequence student apathy towards academics has been reduced, class attendance and attentiveness have improved, curiosity about content has been aroused, cooperation among students has improved and greater involvement in the course has been observed even in the weaker students. We have adopted the seven principles and practiced them in unique ways. Our implementation methods are new and extend the “seven principles” to produce desirable results. We have provided concrete details of the unique ways of implementation actually practiced in these two courses. Details about benefits obtained have been provided.