The Market Access Planning System (Maps): A ComputerBased Decision Support System for Facilitating Experiential Learning In International Business

Michel Mitri, Grigorios Karimalis, Hugh M. Cannon, Attila Yaprak

Abstract


This paper describes a computer based program, Market Access Planning System (MAPS), to assist in the teaching of international marketing. MAPS is an expert system for developing market entry strategy and plans. The paper discusses the system and how it can be used as an adjunct to case analyses in international marketing classes.

Full Text:

PDF

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 Developments in Business Simulation and Experiential Learning

Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.