Integrating the Marketing Curriculum Using Collaborative Learning

Newell E. Chiesl

Abstract


The purpose of this paper is to illustrate how two marketing classes were integrated using collaborative learning. This paper discusses how Management Information Science (Computerized Business Applications) was integrated into a New Product and a Promotional Strategy class. The assignment for the two classes consisted in developing a computerized data base, written in ACCESS, containing 5000 sales entries for a sporting goods manufacturer during a calendar year.

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