An Integrated Business Instruction System

David A. Jordan

Abstract


This system is a compilation of six computer-based programs with companion cases which allows the business student to apply business decision making to a single enterprise. The programs are divided into three levels. The Introductory level is designed to acquaint the underclassman with a limited number of business decision variables. The Analytical level programs contain an expanded set of variables and are designed to accompany functional core business classes as an aid to application and decision making. The Comprehensive level is designed to integrate all the business functional areas and focus on strategy development and profitability.

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