An Experiential Approach to Developing Mission Statements

Authors

  • Jim L. Grimm
  • James B. Spaulding

Abstract

The purpose of this experiential activity is to provide students in beginning or more advanced courses, or other business-learning participants, with a better understanding of the role of an effective mission statement in formulating competitive strategy. More specifically, it is designed to enable the participants to exploit the opportunity to develop and evaluate mission statements.

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Published

1998-03-06