Consistency in Simulation Performance Over Time and Across Simulation Games

Abstract

"The present study examines the relationship between simulation game performance over two separate simulation competitions. Students were exposed to two different simulation games over two semesters in two separate marketing courses. The study involving 27 students on 27 single participant teams found little relationship (correlation of .05 80, significant at .774) between rank order performance in The Marketing Management Simulation versus rank order performance in the COMPETE simulation game. Because of the small sample involved in this study, it was concluded that further research into simulation performance over separate competitions is warranted to resolve the conflict between this finding and past research which shows a relationship. "