The Market Game: Interactive Learning through Market Simulation

Dallas Brozik, Alina Zapalska


The modeling of market structures is a complex task that must recognize the social and cultural setting of those markets. This paper introduces a market simulation that can be used in a variety of contexts to examine market structures and even test proposed structures. The simulation can be adapted to a wide variety of situations ranging from simple barter to realistic supply or demand driven economies and can be used to develop organizational skills such as communications and marketing techniques.

Full Text:



  • There are currently no refbacks.

Copyright (c) 2017 Developments in Business Simulation and Experiential Learning

Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.