Marketing on the Internet: A Pedagogical Exercise

Authors

  • Balaji C. Krishnan

Abstract

Businesses are increasingly beginning to market on the Internet. Academia needs to prepare its students to take on the responsibilities arising out this change. This paper is an experiential account of such a course being offered at a major South-Eastern University. It also describes the contents of the course and the teaching method followed. Some student reactions to the course are also presented.

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Published

1997-03-06