The Marketing Management Simulation

Authors

  • A. J. Faria
  • John R. Dickinson

Abstract

The Marketing Management Simulation (MMS) is a new edition of a simulation game originally entitled LAPTOP: A Marketing Simulation (Faria and Dickinson 1987) published by Richard D. Irwin, Inc. MMS is designed for use in principles of marketing and marketing management courses. The new edition will be demonstrated and participants will be given a hands-on opportunity to play and run the simulation.

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Published

1995-03-06

Issue

Vol. 22 (1995): Developments in Business Simulation and Experiential Excercises

Section

Articles

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