The Use of Decision Support Systems with a Marketing Simulation: The Future is Now

Abstract

Decision Support Systems (DSS’s) have been in use by business managers for a number of years. More recently, DSS’s have become popular in use with business decision simulations. Several simulations now incorporate DSS’s as part of the simulation package. The present paper discusses and illustrates a DSS called CAP (COMPETE Analysis Program) which accompanies a widely used marketing simulation game. Participant and administrator benefits of the program are highlighted.