Sales Manager: A Simulation

Abstract

Sales Manager is a personal computer based simulation game designed for use in introductory sales management and salesmanship courses, as well as in business sales training programs. Participants assume the role of the top sales manager for a large business firm. The simulation is placed in the industrial marketplace, actual secondary data defines the industry, and the simulation content generally reflects the direct industry experience of the authors. Numerous substantive features have been incorporated reflecting accepted principles of sales management. And the hardware and software platforms supporting the games administration take advantage of the most modern and widely available technology.